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Low-key launch as Apple Watch finally goes on sale

The Apple Watch launched globally on Friday with a small queue of Japanese tech-addicts lining up in Tokyo for Apple Inc’s first wearable gadget, but there was no sign of the excitement usually attached to the company’s product rollouts. Buyers can take the smartwatch home from a handful of upscale boutiques and department stores, including The Corner in Berlin, Maxfield in Los Angeles and Dover Street Market in Tokyo and London, which Apple courted to help position the watch as a fashion item. About 50 people lined up to buy the watch at electronic store Bic Camera in Tokyo’s Ginza district, while at the nearby Apple Store it was like any other Friday, according to Reuters reporters at the shops. The lack of queues at Apple stores will make it hard to judge popular demand for the watch, which comes in 38 variations with prices ranging from $349 for the Sport version to $10,000 and more for the gold Edition.

Quoted from Low-key launch as Apple Watch finally goes on sale on Gadgets News Headlines – Yahoo! News

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