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BlackBerry move to embrace Android may bring unexpected reward

By Euan Rocha TORONTO (Reuters) – BlackBerry Ltd’s move to embrace Android may be aimed at lifting revenue from its software and device management segment, but analysts say it may inadvertently give its device arm a fillip and a new lease on life. “From the standpoint of marketing, this is a great way for BlackBerry to get visibility. It really doesn’t hurt them much, and the upside is high,” said Rob Enderle, who runs technology consulting firm Enderle Group.

Quoted from BlackBerry move to embrace Android may bring unexpected reward on Gadgets News Headlines – Yahoo! News

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