by Mike Krumboltz
“Joyful Noise,” starring Queen Latifah and Dolly Parton, is the most popular new release in the Yahoo! search box. Queries on the film are 145% over the past week and are thisclose to breaking into our top 5,000 overall terms. Not bad for a flick about a small town gospel choir.
Web searches on the film are skewing female. More than two-thirds of the queries come from the ladies. Interestingly, lookups are also skewing older. Searches from folks 35 and older account for more than 50% of the overall lookups. Clearly, this isn’t a movie that is
Quoted from What’s Hot at the Box Office on Yahoo! Buzz Log