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What’s Hot at the Box Office

by Mike Krumboltz
“Joyful Noise,” starring Queen Latifah and Dolly Parton, is the most popular new release in the Yahoo! search box. Queries on the film are 145% over the past week and are thisclose to breaking into our top 5,000 overall terms. Not bad for a flick about a small town gospel choir.

Web searches on the film are skewing female. More than two-thirds of the queries come from the ladies. Interestingly, lookups are also skewing older. Searches from folks 35 and older account for more than 50% of the overall lookups. Clearly, this isn’t a movie that is

Quoted from What’s Hot at the Box Office on Yahoo! Buzz Log

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