by Mike Krumboltz
The Gap is getting ready to do battle with reality star Kim Kardashian.
Folks might remember that Old Navy (which is a Gap brand) ran a commercial starring an actress named Melissa Molinaro, who boasts a not-so-subtle similarity to Kardashian. Ms. Kim promptly sued the retailer, claiming, according to a buzzy article from the Hollywood Reporter, that the commercial “created confusion in the marketplace and violated her rights to her name and likeness.” Kim wants $20 million for her trouble.
The Gap may be rolling its eyes, but the company isn’t rolling over. The retailer has launched an investigation
Quoted from Prepare for the Fight: The Gap vs. Kim Kardashian on Yahoo! Buzz Log