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Legendary Apple marketing guru believes Apple has ‘lost its way’

Writing for The Guardian , longtime Apple marketing guru Ken Segall argues that Apple, in the absence of Steve Jobs, has lost its way . Whereas the company previously harnessed the “power of simplicity” to deliver products and services that were intuitive and easy to use, Segall argues that the “simplicity” that previously defined Apple has waned in recent years. While critiques of Apple are a dime a dozen these days, Segall is certainly a voice worth paying attention to. A close confidant of Steve Jobs, Segall played an instrumental role in some of Apple’s most memorable ad campaigns and, in some circles, is even credited with putting the ‘i’ in the original iMac. DON’T MISS:  Hackers are using remote-control software Teamviewer to hijack PCs and drain PayPal accounts So what’s bugging Segall, exactly? Well, a few things. For starters, Segall brings up the idea that Apple’s product lines may now be needlessly complex. Apple now sells three different iPhones, four different iPads and three different MacBooks. The Apple Watch comes in seemingly infinite combinations of sizes and bands. The Apple universe is exploding with complexity. It’s a fair point, but even Segall is quick to bring up the fact

Quoted from Legendary Apple marketing guru believes Apple has ‘lost its way’ on Gadgets News Headlines – Yahoo! News

Apple Inc. is an American multinational technology pany headquartered in Cupertino, California, that gns, develops, and sells consumer electronics, puter software, and online services. MENTARY Marketing is like -- everyone thinks they're good at it. In reality, of course, very few really get it. So few, indeed, that I had to struggle to e up with 10 panies 3. Project a reality-distortion field. In describing his technology-related arguments with Jobs, Eric Schmidt, the executive chairman of Google, recently wrote: “He had this extraordinary depth. Tags: five, dangerous, lessons, learn, William Campbell (business executive) - William Vincent Campbell Jr. (August 31, 1940 – April 18, 2016) was an American businessman and chairman of the board of trustees of Columbia University and chairman of the board of Intuit Inc. VideoImage via Wikipedia This post was written by Rob Siltanen, chairman and chief creative officer at Siltanen & Partners. ’s remarkable rise, coupled with Steve Jobs’ recent death,

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