Apple celebrates the iPhone’s 10th anniversary this year, a product that revolutionized the smartphone business. And Apple’s iPhone has been “doomed” for as many years, with plenty of pundits predicting the iPhone’s imminent demise — that all happened while many of Apple’s competitors saw their own destruction, including Palm, Nokia, BlackBerry, and Microsoft. In 2016 the inevitable happened, and Apple shipped fewer iPhones than a year before, drawing more criticism from some people. But Apple’s about to experience a series of upgrade cycles like never before, and it’s all starting with the iPhone 8. Apple sold 212 million iPhones in fiscal year 2016, down 8% compared to 2015. But Apple added more users to its installed base, which is a critical resource for Apple’s future iPhone business. Bernstein analyst Toni Sacconaghi Jr. said in a research note seen by Business Insider that the installed base of iPhone users is “so massive” that it’ll practically ensure a series of self-generating “supercycles” in the years to come, starting with the iPhone 8. “Our analysis indicates that iPhone’s installed base will be nearly ~80% larger entering the iPhone 8 cycle than it was entering the strong iPhone 6 cycle,” he said. The installed base
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