A fascinating look at Apple prototypes that were never released

Given Apple’s remarkable success and unrivaled profitability, the company maintains an incredibly streamlined product lineup relative to its size. Whereas some companies tend to throw everything against the wall in a futile effort to see what sticks, Apple tends to be much more judicious when deciding which product category is worth entering. In fact, I think it’s fair to say that the following design principle laid out by Steve Jobs back in 1997 still steers the direction of Apple’s product roadmap. “I’m actually as proud of the things we haven’t done as the things I have done,” Jobs said at WWDC in 1997. “Innovation is saying no to 1,000 things.” That being the case, it shouldn’t come as much of a surprise that Apple often works on any number of prototype devices that will never see the light of day. Whether it’s Apple’s current exploration into manufacturing its own EV or the company’s previous R&D involving HDTV development, many of Apple’s more interesting prototypes will forever remain hidden from public view. With the recent look that Sonny Dickson provided us regarding one of the first iPhone prototypes — which Apple wisely chose not to implement — Jonny Evans over at AppleMust has

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