Apple’s history of ‘great design’ is anything but a myth

Writing for The Atlantic  this week,   Ian Bogost published an embarrassingly hollow  piece arguing why Apple’s design prowess is nothing more than a myth. With more than 1500 words at his disposal, Bogost strains to come up with any compelling or even mildly convincing evidence to support his rather bold and eye-catching claim. The jumping off point for Bogost’s breathtakingly broad premise is a recent Reuters report which lists all of the design details that went into constructing Apple’s soon to be opened spaceship campus. Now to be fair, the Reuters report admittedly paints Apple as a company so far removed from reality that it almost reads like an article from The Onion . One of the most vexing features was the doorways, which Apple wanted to be perfectly flat, with no threshold. The construction team pushed back, but Apple held firm. The rationale? If engineers had to adjust their gait while entering the building, they risked distraction from their work, according to a former construction manager. In fact, the entire Reuters piece strongly suggests that Apple has no idea what it’s doing in the design space as it pertains to architecture and building construction. Nonetheless, to use Apple’s

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