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Survey: Internet users like targeted ads, free content

Internet users overwhelmingly enjoy free Web content supported by advertising, and they’d rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA). While it may seem the popularity of free online content is a no-brainer, the DAA said it’s important to drive home those points as a U.S. Senate …

Quoted from Survey: Internet users like targeted ads, free content on internet – Yahoo! News Search Results

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