Following Netflix Announcement, a Renewed Interest in its Rival

by Mike Krumboltz
Netflix is splitting itself in two. The streaming business will still be called Netflix. The DVD-by-mail business, which many feel is on the way out, will henceforth be known as “Qwikster.”
The name may invoke images of off-brand convenience stores, but Netflix co-founder and big boss Reed Hastings is serious. The changes will go into effect within a couple of weeks. While on the surface this might not seem like a huge deal, a closer look reveals that this could have a negative effect for consumers.
Because the two companies are being split, customers will no longer have a

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