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Bad omen for Microsoft: It’s using BlackBerry’s ‘tools not toys’ line

As I’ve noted in the past, the “tools not toys” line of attack against iOS and Android devices was not at all effective for BlackBerry when it tried it out back in 2012 as part of its “Be Bold” campaign. However, it looks as though Microsoft hasn’t learned the lessons of history because it’s now employing the exact same strategy to sell its Windows 8 tablets. Freelance tech writer Steven Aquino has snapped a picture of a new ad for Windows tablets that is without a doubt drifting into the dreaded “tools not toys” territory. The ad features a girl with a

Quoted from Bad omen for Microsoft: It’s using BlackBerry’s ‘tools not toys’ line on Gadgets News Headlines – Yahoo! News

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