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U.S. network NBC to return to live musicals with ‘Peter Pan’

By Lisa Richwine LOS ANGELES (Reuters) – U.S. TV network NBC will air another live performance of a Broadway musical, “Peter Pan,” on December 4, hoping to repeat the ratings success of last year’s broadcast of “The Sound of Music Live.” The musicals are part of the Comcast-owned network’s strategy to draw audiences to live events, a defense against later viewing on digital video recorders which is less valuable to advertisers. NBC also will air a new miniseries called “The Slap,” another effort to create events that encourage audiences to watch live, NBC Entertainment Chairman Bob Greenblatt said on Sunday

Quoted from U.S. network NBC to return to live musicals with ‘Peter Pan’ on Gadgets News Headlines – Yahoo! News

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