By Christina Farr, Ronald Grover and Lisa Richwine SAN FRANCISCO/LOS ANGELES (Reuters) – More than a decade ago, the late Steve Jobs pulled one of his trademark reality distorting maneuvers, browbeating music label executives into selling songs on Apple Inc’s then-nascent iTunes digital store for a mere 99 cents apiece. Now, the tables have turned and it’s Apple that is being forced into a deal that is far from a sure-fire winner. The iPod and iPhone maker is expected to announce as early as this week a $3.2 billion agreement to buy Beats Electronics, the music streaming service and headphone maker founded by legendary music producer Jimmy Iovine and rapper Dr Dre, according to three sources familiar with Apple’s thinking. The deal would come after Pandora Media Inc and Spotify have already claimed the vanguard of the music streaming revolution, while Apple’s riposte – the eight-month-old iTunes Radio – is stumbling.
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