By Nandita Bose and Piya Sinha-Roy CHICAGO/LOS ANGELES (Reuters) – Apple CEO Tim Cook summed up the problem during a conversation with sales staff at a London Apple Store: “We’ve never sold anything as a company that people could try on before.” With the expected launch next month of the Apple Watch, the company’s first new product in five years, Apple will be stepping into new territory. To conquer the marketplace, the watch will have to appeal not only as a gadget but as a fashion statement, a fact tacitly acknowledged by Apple’s decision to launch its advertising campaign with a 12-page insert in the March issue of Vogue. The company isn’t talking about plans for marketing the Apple Watch in advance of it’s much-touted “Spring Forward” event on Monday, but it clearly intends to keep a tight grip on initial sales and distribution, leaving many retailers guessing about when — or if — they’ll be able to sell it.
Quoted from The Apple Watch: Is it a gadget or a fashion statement? on Gadgets News Headlines – Yahoo! News