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Writing for The Atlantic  this week,   Ian Bogost published an embarrassingly hollow  piece arguing why Apple’s design prowess is nothing more than a myth. With more than 1500 words at his disposal, Bogost strains to come up with any … Continue reading

Six months before the first iPhone was released into the eager hands of the buying public, all Apple had was a glitzy demo of a product that, in reality, barely existed. Apple's 2004 remake of the 1984 ad, with added iPod. Apple Apple celebrated its 40 year anniversary in 2016 with a number of references to its past in advertising. pple Footer * iPhone X R nd X S pricing fter trde‑in iPhone 7 Plus in good condition. dditionl trde‑in vlues vilble for limited time only nd require purchse new Tags: iphone, apple, The Real Story Behind Apple's When we rrived t pple’s hedqurters, secretry showed us to lrge conference room nd sid Steve would join us shortly. Lee hdn’t seen Steve in 10 yers, nd I ws expecting Steve